Del Través sponsor for TEDxbarcelona women

Recently we had in Barcelona a Ted talks edition focused in mediterranian Women. Organised also by women, the event was fabulous, inspiring and fullfilled all expectations.TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design.

Our brand made a little contribution by making a specila design for the identification gadgets. The idea was making a bow inspired in a necktie, but much loose fitting.About the production, these were 100% upcycled from selected cotton shirts, hand made by women in the city, barcelona. Well, maybe we had a last night little assistence from two well-manered gentlemen with the knots…:-)

Also, Nuria, the grapfic designer, finished the design with a stylish W shaped card with the logotipe and name space.The red ones were for the speakers, the white ones for the audience.

Here you have the pictures, and also a link to flickr so you can see the

And a youtube non-oficial video:

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